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Diego Alcocer
CMS Mexico/Central America
Reforma #42
San Angel Inn
01060 Mexico D. F.
Mexico
Tel: 616-03-30 o 616-02-51

Diego Alcocer

10 Ways To Generate More High Profile Prospects

1. On your contract include spaces for three 7-day guest pass referrals.  Instruct your sales people to ger 3 referral names each and every time they sell a new member.
2. A “Courtesy List” may be given to each member.  They will write in peoples names they would like you to send a guest pass. 
3. Sales people should call each and every member they sell every 30 days.  During the conversation ask for a referral.
4. Place lead boxes around the club asking members to put names in of people they would like to introduce to the club.
5. Go through your personal phone book periodically looking for people that should be invited into the club as your guest.
6. Drop a note or call recent guests of the club.  Invite them back and ask them if they’d like to bring a friend.
7. Look in the newspaper for newlyweds.  Send them a one month gift certificate.
8. Develop an intresting speech on fitness.  Volunteer to present it at local service clubs.
9. Develop a referral-reward program for employees to bring in friends. This works best when done once per year.
10. Run a short term fitness program for beginner types.  Charge $49 for a six week program.  Then try to convert them to full memberships. This is called a “feeder program”.